EXCERPT FROM THE STUDY
Brands today play a number of important roles that improve consumers’ lives and enhance the financial value of firms. Brands identify the source or maker of a product and allow consumers either individuals or organizations to assign responsibility to a particular manufacturer or distributor. Consumers may evaluate the identical product differently depending on how it is branded. Consumers learn about brands through past experiences with the product and its marketing programme. They find out which brands satisfy their needs and which ones do not. As consumers’ lives become more complicated, rushed, and time-starved, the ability of the brand to simplify decision making and reduce risk is invaluable.
Brand positioning plays a key role in the building and managing of a strong brand by specifying how the brand is related to consumer’s goals (Tybout and Calkins, 2005). Brand position is part of the brand identity and value proposition that is to be actively communicated to the target audience and that demonstrates an advantage over competing brands (Aaker, 1996). The essence of positioning is that the brand has some sustainable competitive advantage or unique selling proposition. Such a selling proposition gives consumer a compelling reason why they should buy a particular product. Thus one critical success factor for the brand is that it has some strongly held, favourably evaluated associations that function as a point of differentiation and are unique to the brand and imply superiority over other competing brands (Keller, 1998).
ABSTRACT
The study was designed to examine the effect Of Covid-19 on the academic performance of second...
ABSTRACT
The study investigated planning and utilization of school plant and students’ academic performance in sel...
ABSTRACT
Alcohol and substance abuse is among the most commonly reported adverse psychological problems for young women...
BACKGROUND OF THE STUDY
Pregnancy is the common name for gestation in humans. It is the development of...
ABSTRACT
This study assessed Social Studies Teachers‘ Personality and Qualification and their motivational consequences on the acad...
ABSTRACT
“The Effect Of Two Teaching Methods On Secondary School Students Performance In Biology In E...
ABSTRACT
In am attempt to develop and improve th...
BACKGROUND OF THE STUDY
No matter how organized a business organization is, most of the problems faced...
ABSTRACT
The effect of concentration of hydrochloric acid on hydrolysis of cellulose (sawdust) to glucose was studied on this research pr...
ABSTRACT
The study investigated the effectiveness of internal control system in an organization (A Case Study of Dangote...